Marketing Bootcamp - SOLD OUT!
March 12, 2026
8:00 AM - 5:00 PM
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Burgess & Niple
1511 N. Westshore Blvd. Suite 500
Tampa, FL 33607
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PLEASE NOTE THIS EVENT IS SOLD OUT!
ATTENTION, RECRUITS! It’s time to report for duty at SMPS Tampa Bay Marketing Bootcamp: an immersive, hands-on training day designed specifically for entry-level and new-to-AEC marketers. Get ready to roll up your sleeves and learn the fundamentals that will strengthen foundational marketing skills and prepare you for the front lines of the AEC industry.
Throughout this full-day program, you’ll join your fellow marketing comrades in interactive sessions covering everything from the AEC project lifecycle to proposal development, market research, and interview and presentation best practices. You’ll also decode the many acronyms and insider terms that every successful AEC marketer should know. This bootcamp will equip you with the tools, strategies, and confidence you need to thrive in your role.
Here's a sample of what you can expect to learn:
- A clear understanding of how marketing supports each phase of the project lifecycle
- Actionable insights for crafting competitive proposals and compelling messaging
- Tips and tools for conducting effective market research, and learning to utilize AI technologies
- Best practices for supporting shortlist interviews and presentations
- A cheat sheet of essential AEC acronyms and terminology
SCHEDULE OVERVIEW
- 8 AM: Welcome Breakfast & Networking
- Block 1: Marketing 101 - Q&A panel with ALL session leaders, moderated by Jenni Nix-McGerald, and a bonus marketing expert.
- Block 2: Proposal QC Best Practices with Jenn Collins
- Block 3: How Marketing Supports Shortlist Presentations & Interviews with Katie Batill-Bigler, CPSM
- Block 4: Market Research & Leveraging AI with Chaz Ross-Munro, CPSM
- 5 PM: Wrap-Up Happy Hour (Optional)
An email with a full schedule print out and day-of details will be sent to registrants a week in advance of the event.
SESSION LEADERS
Jenn Collins, Proposal Manager - Major Pursuits, Jacobs
PROPOSAL QC BEST PRACTICES
Session Topics:
Reviewing RFPs/RFQs of various sizes and identifying key differences
• Setting up a tailored compliance document for each pursuit
• Quick QC techniques to improve clarity and consistency
• Keywords and requirements to watch for in every RFP
• Best practices for conducting compliance and QC reviews
• How to provide constructive, actionable feedback to peers
Katie Batill-Bigler, CPSM, Director of Marketing, PGA
HOW MARKETING SUPPORTS SHORTLIST PRESENTATIONS AND INTERVIEWS:
Session Topics:
• Key responsibilities marketing can take ownership of during pursuit development
• Navigating challenges such as missed deadlines or underperforming team members
• Understanding the shortlist process and marketing’s role within it
• Best practices for researching selection committees
• Structuring interview preparation, practice schedules, and team engagement
• Leading post-selection documentation and lessons-learned processes
Chaz Ross-Munro, CPSM, Head of Global Marketing and Revenue Operations, Datumate
MARKETING RESEARCH AND LEVERAGING AI
Session Topics:
• How market research drives competitive advantage in A/E/C
• Using data to identify top markets, clients, and emerging opportunities
• Building buyer personas that inform messaging and proposals
• Leveraging AI for:
- Competitor intelligence
- Rapid research and data extraction
- Persona development
- RFP analysis and content creation
• Integrating insights into BD workflows, CRM systems, and pursuit strategies
MARKETING 101 Q&A MODERATOR
Jenni Nix-McGerald, CPSM, Associate Director of Communications, RS&H
Jenni brings more than two decades of experience spanning the full marketing-to-sales funnel, including awareness and positioning to capture planning and pursuit strategy. Her expertise blends marketing, communications, and sales into a well-rounded, strategic perspective. She's an expert on all things SMPS as well, so please come prepared with questions!MARKETING 101 Q&A ADDITIONAL PANELIST
Anoopa Jaikaran, Marketing Consultant, aNOOPage, LLC
Connect on LinkedInWith more than 20 years of experience in the architectural/engineering/construction (A/E/C) industry, Anoopa provides firm-wide marketing and business development support to secure new contracts. Her responsibilities have included industry research; development of strategic pursuits, proposals, presentations, qualification packages, and award submittals; coordination with clients and subconsultants including A/E/C firms, FDOT, and local government agencies; interview and presentation preparation; team mentoring and training; management of company social media accounts; and organizing special events.
Food and beverages are included in your registration.
