Importance of CPSM Certification

If you want to distinguish yourself in the industry, CPSM Certification is the way to go–it sets you apart from other marketers in the AEC industry. There are two things you’ll get right away that you’ll be thankful for in the long run–recognition and con

Read More

SMPS Twentieth Anniversary

SMPS Tampa Bay is turning 20! In March 1999, a small group of proactive A/E/C marketers formed SMPS Tampa Bay. For two decades the chapter has offered industry-specific opportunities for: continued learning, connecting to peers and clients as well as grow

Read More

Southeastern Regional Conference (SERC) Mini Guide to Asheville's Foodtopia

Our director of communications, Nikki Devereux, recently wrote an article for SMPS SERC 2019 in Asheville. The article gives readers a variety of tips on where to dine while in this beautiful city for the conference.

Read More

SMPS Tampa Bay – Our Vision for 2017-18

This year’s vision for SMPS Tampa Bay is about transformation.Through YOUR marketing leadership, we can implement transformational changes in the A/E/C industry, and in the local areas we serve.

Read More

Lights, Camera, Action: Vision Becomes Reality

Navigate Success: Learn, Connect, Grow. It was simple, catchy and defined the goals of SMPS Tampa Bay – the perfect campaign message to help further our mission.

Read More

A Picture is Worth a Thousand Words

In our last post, we shared how we began to put the pieces of our research together – getting closer and closer to our campaign theme, and one that delivered and strengthened our three core messages: learn, connect and grow.

Read More

Research is Complete - Now What?

We had gathered our primary and secondary research, it was comprised of both qualitative and quantitative results, and there was a lot of it.

Read More

“Elementary, My Dear Watson!”

After that infamous Friday afternoon, so eloquently reminisced in our first blog post of this series by Jennifer Nix McGerald, Marketing Coordinator at Cardno, it was time to get started.

Read More

Once Upon a Time on a Friday Afternoon in July…

The incoming 2015-2016 SMPS Tampa Bay Chapter President, Chaz Brueggemann, invited board members, past and present, to her office for a brainstorming session to strategize and plan for the upcoming year.

Read More

Competitive Intelligence: An Emerging Practice at Professional Services Firms

Ann Schiola, Marketing Director at FINLEY Engineering Group, wrote an informative article about competitive intelligence for the October 2016 issue of Marketer Magazine, a national publication by Society for Marketing Professional Services.

Read More