• A creative, collaborative atmosphere
• Real-time content challenges and activations
• Headshot opportunities
• Live coaching and feedback on your elevator pitch
• Post and video ideation for your firm and your role
• Industry networking with fellow AEC professionals

Topics We'll Cover:

• How to turn your expertise into content that resonates
• Building a high-converting LinkedIn profile
• Storytelling frameworks for thought leadership
• Video strategies for marketing, BD, and technical education
• Creating a simple content calendar that works
• Bridging personal and company branding

Who Should Attend

We're helping marketers, business developers, principals, and technical professionals navigate the rapidly changing world of digital marketing and social networking. Whether you're just starting to explore personal branding, positioning yourself as an industry thought-leader, building visibility for your firm, or leading internal marketing efforts, this event will equip you with the tools and inspiration you need to build business in the digital space. Whether you're behind the camera, in front of it, or somewhere in between—this event will help you bring your brand to life with clarity, creativity, and confidence.

• Business Developers (BD): Build trust, stay top-of-mind, and spark conversations that lead to new relationships and opportunities.
• Principals / Executives: Position as industry thought leaders, reinforce the firm’s vision and values, and support talent and client attraction.
• Subject Matter Experts (SMEs): Educate, build authority, and translate technical work into client-facing, understandable value.
• In-House Marketers Supporting Content Creation Across Teams: Enable team members to create, repurpose, and distribute strategic content that amplifies firm goals, builds thought leadership, and drives engagement.
• All Roles (Universal Learning Objectives): Gain confidence in content creation, identify effective platforms and formats, collaborate efficiently, and measure success by engagement, conversations, and opportunities opened.

Presenters:

Amanda Gonzalez

Your Strategic Marketing Business Partner, KeepEdgy Marketing

Amanda Gonzalez is the founder of KeepEdgy & Co., an evolving creative collective specializing in marketing, events, and brand engagement. With more than a decade of experience in the design and construction industry, she blends strategic marketing, operational improvement, and relationship-building to help companies grow with intention—and edge.
Through KeepEdgy Marketing, Amanda provides fractional marketing services to design and construction companies, guiding them to modernize their approach to business development, branding, and communications. Her expertise spans every stage of the project lifecycle, and her work thrives at the intersection of operations and creativity. For Amanda, marketing is art in the business world.

Gabriel Perez

Founder, Paloma Studios 

Gabe is the founder of Paloma Studios, a storytelling-driven production company based in Tampa, Florida. What started as a passion for creating natural, human-centered content has grown into a mission: helping creators, brands, and communities grow with content strategies. He believes content shouldn’t talk at people. It should feel like a conversation, something you’d lean into over coffee. That’s the heart of Paloma: authentic storytelling, bold creativity, and building things that leave a real impact!

Lila Timson

Creative Director, Paloma Studios 

At Paloma Studios, Lila wears a lot of hats: photographer, videographer, editor, social media manager, but at the core, she loves telling stories that feel real. Whether it’s a brand, business, or personal project, she thrives on bringing ideas to life in a way that connects with people authentically.

Sponsored By:

Venue Sponsor

Beverage Sponsor

For more information on sponsoring this event, please click here.